JULEEZ • 1 North First St., Rehoboth Beach, DE 19971 302.227.3792
About the Artist Julie Borden
“Prolific”,“amazing color”, “truly unique”,"mesmerizing and compelling”
These words and phrases that are often heard describing Borden’s work. A master of color and creating astounding combinations,is one of Borden’s trademarks of her artwork. Fine art galleries, interior designers, public art venues, corporations and art collectors have discovered her talents even before earning her BFA in 1987 from the renowned, The Rochester Institute of Technology. To date, Borden has completed more than 700 commissioned works of art. Whether it’s one of her brilliantly alive paintings or one of her incredibly detailed painted violins or cellos or a piece from the licensed, Juleez™ Collections, you will realize one thing, this artist is truly a testament to the statement, “Art has no boundaries”. Since her RIT days Borden has completed more than 15 murals throughout Colorado, and has been commissioned for several paintings for national public art opportunities in Phoenix, Boston and New York.
Her work was featured at Animation USA Gallery during their “Popular Culture Artists of The 20th Century” show, along with such Pop Art Icons such as Andy Warhol, Peter Max and Burton Morris. Continuing to establish herself in the fine art, fine craft and gift markets, Borden started winning accolades and exhibiting at highly regarded shows such as Art Expo New York, Buyers Market of American Craft, the Boston, Dallas, NY and Atlanta Gift Shows as well as local and regional shows. Julie was a coveted NICHE award finalist at the Buyers Market of American Craft with her whimsical “Baby Grand Piano and Musicians Chairs” handcrafted and painted table set.
In March 2003 Borden was asked to exhibit and attend the annual Night Of 100 Stars, Oscar Party Gala, taking place at the Beverly Hills Hotel on Sunset Boulevard in Beverly Hills, California. The star-studded benefit for Martin Scorses’s Film Preservation Foundation is one of the biggest Oscar parties every year and is attended by a multitude of Celebrities from past and present. Every celebrity, presenter and performer at this popular celebration received an opportunity to meet the artist in person, and view Borden’s original paintings and received a limited edition print. From June 2005 through 2010, Borden's artwork was selected as the featured artist for the Association of Young Musicians, House Of Blues Benefit Concert taking place in Hollywood, CA. Borden's images, "Jazztime Show", “String Shadows”, “Trio of Hearts” and “Music Makers” were featured on the event program covers, and as the signed, limited edition poster for the celebrity music event.
Borden’s multi-faceted abilities and dynamic designs have led national and global companies to license Borden's original artwork, under her brand, Juleez™. Companies including Liss Global, Pacific Enterprise, Dayton Hudson Corp., Train Tree Inc., HerDoo’s, Amscan, and Season’s Catalog started Borden's art licensing sector of her career. Pacific-Enterprise released 8 of Borden’s, Juleez™ signature design collections that include dinnerware, collectibles, home accent and giftware. Juleez Funky Folks™ sculpted hairbrushes designed for HerDoo’s, since 1999 continue to be an internationally recognized, signature product line. Borden has continued to license her artwork, signing with Fabri-Quilt, C. R. Gibson, Gibraltar Publishing, Leisure Wear, Buchase Ltd, Lindy Bowman, Ball Corporation, Borders Unlimited and most recently, DecalGirl for a variety of “Skins" to be used on cell phones, lap top computers, game stations and other electronic media devices.
In June 2001, Borden opened her first gallery, Juleez Artique’s in the historic seaside village of Watch Hill, Rhode Island, following with her second waterside gallery located in Wickford, Rhode Island, in February 2003. In March of 2005, Julie relocated to the arts district of Philadelphia, PA known as Old City, where she opened a combination painting studio and gallery, taking part in the First Friday Art Walk. During a trip to Rehoboth Beach in May 2009 with partner Guy Peluso, the couple decided to relocate to the area and make it home. A month later, Juleez opened, a block off the boardwalk on Rehoboth’s well known Baltimore Avenue. “We’ve had just a terrific response to the artwork since moving here, and we couldn’t be more pleased” Borden said. In January 2012, Juleez relocated to 1 North First Street, (at the corner of First Street and Rehoboth Ave.) moving into a larger space, after 3.5 years. "Rehoboth's vibrant community has a strong arts draw", Peluso said. Juleez is also a member of MOSAIC, Rehoboth Beach’s, Second Saturday Art Walk, a year round event.
Julie’s dynamic paintings continue to evolve with her use of color and style, enticing viewers to explore new and sophisticated compositions and techniques. Bold imagery, colors and patterns merge with worlds of fantasy, surrealistic shapes and detailed compositions. Musical themes, graphics and contemporary themes combine with amazing blends of color, shape and pattern to instantly draw the viewer into the private world of the artist. New directions continue to keep Borden as an innovator of the unique. Commissioned works are another one of Julie’s strengths, and she works on them year round for clients throughout the United States.
For more information or to visit us in person, please contact us at:
JULEEZ 1 North First Street, Rehoboth Beach, DE 19971 302.227.3792
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