Borden’s dynamic designs have led global companies to license Borden's original artwork, under her brand, Juleez™. Companies including, Liss Global, Pacific Enterprise, Dayton Hudson Corp., Train Tree Inc., HerDoo’s, Amscan, and Season’s Catalog, Pacific-Enterprise and HerDoo’s. Additional licensee's include; Fabri-Quilt, C. R. Gibson, Leisure Wear, Buchase Ltd, Lindy Bowman, Ball Corporation, Borders Unlimited, DecalGirl, The Seabreeze Jazz Festival and most recently, Chromatic Guitars.
Julie’s dynamic painted musical instruments, fine art paintings and designs continue to evolve with her use of color and style, enticing viewers to explore new and sophisticated compositions and techniques. Contemporary painting combined with amazing colors, instantly draw the viewer into the private world of the artist. New directions continue to keep Juleez as an innovator of the unique. Commissioned works are one of Julie’s passions and a constant in her schedule. Borden works out of in her studio, located in Rehoboth Beach, Delaware. For more information or to discuss your next creative project, contact Juleez.
Seabreeze Jazz Festival 2016
Hello, I’m Julie
“Prolific” “Amazing Color” “Truly Unique” "Painter of Music”
These words and phrases are often heard describing Julie Borden aka Juleez. A master of color and creating astounding combinations with them is one of Borden’s trademarks of her artwork and company, Juleez. Borden earned her BFA from the renowned, The Rochester Institute of Technology. To date, Julie has completed more than a 1000 commissioned works of art. This artist is truly a testament to the statement, “Art has no boundaries”. Borden’s work for over a decade has focused on hand painted musical instruments, colorful music themes in her paintings and being known for her signature curvy piano keyboards and use of color. Borden is the most recognized artist in creating hand painted musical instruments as works of art for over a decade. Juleez creative and expressive work on fine instruments showcases gorgeous colors and designs, with technical expertise. Julie is a former art gallery owner, with Juleez Gallery in Rhode Island and then Delaware until 2014.
During the past few years she has created multiple pieces for LG TV’s Las Vegas CES Expo and film, Big Brothers Big Sisters, T. Boone Pickens and Trace Adkins, Farmers Insurance -Nascar Corporate Division, Emens Auditorium at Ball State University, The Hollywood Bowl in Los Angeles, The Maryland Symphony Orchestra, The People’s Orchestra of England, The U.S. Marine Squad VMFA-251 and Sleepy’s Mattress. In February 2017, Julie created multiple hand painted instruments for the new flagship Athlete's Foot Store, located in New Orleans. In addition, Borden was asked to hand paint 14 pairs of sneakers and boots for the "sneaker art gallery" display.
In 2016, Julie was commissioned to create a cello for The Piano Guys, to be used in their new music video featuring Disney’s, The Jungle Book, shot on location in Chichen Itza at the Mayan Temples in Mexico.
Borden is also the 2016 and 2017 Visual Artist for the Seabreeze Jazz Festival, exhibiting her work and creating this year’s poster and T-shirt for the event, in Panama City Beach, Florida.
Her work has also been featured at Animation USA Gallery for “Popular Culture Artists of The 20th Century” with such Pop Art Icons such as Andy Warhol, Peter Max and Burton Morris. Borden has won accolades at shows such as Art Expo New York, Buyers Market of American Craft, and multiple local and national art shows. Julie was a coveted NICHE award finalist for her whimsical “Baby Grand Piano and Musicians Chairs” handcrafted and painted, dining room table set. Julie’s artwork was also featured at the annual Night Of 100 Stars, Oscar Party Gala and has been regularly featured for the Association of Young Musicians events in Hollywood.
ART SHOWS AND EXHIBITS
May 2016 – Present -The Gallery of Music & Art, The Forum Shops at Caesars Palace, Las Vegas
December 2016 - RED Dot Miami -Gallery of Music & Art
April 2016- The Seabreeze Jazz Festival, Panama City, Florida
October 2015 - Sessions At The Loft Music & Art Gallery, Camarillo, California
March 2015 - Gallery 570 Laguna Beach, California
June 2014 - Feb 2015 -The Mustard Seed-Rehoboth Beach, Delaware
Sept 2009 - April 2014 - Juleez Gallery, Rehoboth Beach, Delaware.
June 2012 - Aug 2015 - Garden District Gallery, New Orleans
August 2010, August 2011- Camp Rehoboth, Sundance Festival- Benefit Art Auction
November 2010 –January 2011-The Grand Opera House, Wilmington Delaware Solo show in both galleries and featured visual artist for The Grand Gala Event
June 2007-2011 Annual Association of Young Musicians Hollywood, CA Featured event program cover artist for annual benefit
Jan 2007 Solo Show, Amaze Art Gallery, Philadelphia, PA
June 2006 14th Annual ASYM Hollywood, House of Blues Benefit Concert. Featured event program cover artist and 2006 limited edition poster artist
March 2006 – 2009 - Gallery 227 Quarry, Philadelphia, PA.
Jan 2006 - 2007 Sundance By Marano Gallery, Lahaska, PA Featured Artist Signing & Appearance,
August 2005, December 2005 February 2006 Gould Gallery, Philadelphia, PA Featured Artist
June 2005 13th Annual ASYM Hollywood, House of Blues Benefit Concert. Featured event program cover artist and 2005 limited edition poster artist
July 2005, Atlanta International Gift Show, America’s Mart, Atlanta, GA. Artist Signing & Appearance at Pacific Enterprise Showroom and 225 Unlimited
January 2005 Atlanta International Gift Show, America’s Mart, Atlanta, GA. Artist Signing & Appearance at Pacific Enterprise, LLC & 225 Unlimited, Inc.
Sept 2004, Sept 2010 Colorscape Chenango Arts Festival, Norwich, NY
May 2003 - 2007 Surtex Licensing Art & Design Show, Jacob Javits Center, NY
July 2003 Marlborough No. 2 Gallery, Newport, RI Juried Art Show
March 2003 OSCAR Party Night Of 100 Stars Academy Awards -Beverly Hills, California. Selected to attend featured Oscar event and create art exhibit. Celebrity gift bag and limited edition print signing. Celebrities meet and greet special event with photo opportunities of the selected artwork and gift bag art and Juleez™ licensed pieces.
July 2003-2004 The Wickford Art Festival, Wickford, RI
October 2001 The Wickford Art Association, Wickford, RI Computer Art Juried Show
·September 2001 The Wickford Art Association, Wickford, RI Avante Garde & Abstract, Juried Art Show.
November 2000 The Providence Fine Furnishings Show, Providence, RI
May 2000 Wyland Gallery - ArtExpert Inc., Celebration, Florida. Selected artist for original painting to be produced and offered by the gallery as limited edition lithograph, featured at Wyland Gallery, Celebration, Florida
October 1999 Animation USA Gallery, “Popular Culture Artists of the 20th Century” Seattle, WA Featured artist, original paintings, furniture pieces, and limited edition prints. Licensed art Show also featured works of artists Andy Warhol, Peter Max, Robert DeMichiell, and Burton Morris.
May 1999 Art & Interiors, Jericho, Long Island Design, fabrication and installation of a one of a kind,
8 piece whimsically designed and painted bedroom set. Designed and painted coordinating faux finish walls, a trompe l’oeil mural, custom designed light fixtures, painted wooden window treatments.
March 1998 through 2000 Art Expo New York, Jacob Javits Center, NY
July 1999 International Collectibles Show, Rosemont, IL
February & July 1997, 1998 The Buyers Market Of American Craft, Philadelphia, PA
July 1998 UCCA Gallery, Oneonta, NY, Awarded the Walker Award, original furniture design, "City Chair".
February 1998 NICHE Award Finalist, Buyers Market of American Craft, Philadelphia, PA for Outstanding Furniture Design. "Dinner Music" Dining Set, featuring baby grand dining table and painted “musician” chairs.
September, March 1997, 1998 The Boston Gift Show, Boston, MA
August 1996 Cooperstown, NY Art Association Annual Baseball Art Show
June 1995, 1996 Newport Jazz Festival at Saratoga Performing Arts Center, Saratoga, New York
September 1995 Colorscape Chenango Arts Festival
July 1995 awarded membership into the Chenango County Rotary Club
November 1994 The Empire State Crafts Alliance Juried Fine Art & Craft Show, Syracuse, NY
July 1994 Ithaca Arts Festival, Ithaca, NY
August 1992-93 Gallery One, Cherry Creek, Colorado
July 1991 Cherry Creek Arts Festival *Selected For Artist Demonstration Stage
September 1990-91 Alternative Arts Gallery, Denver, CO Members Show
October 1989 Core New Art Space, Denver, CO Open Juried Show, Winner Best Of Show
January 2017-The Athlete’s Foot, Corporate Store Display for New Orleans Store. Created a series of hand painted musical instruments, and hand painted sneakers for the new flagship store
December 2016- The People’s Orchestra of England-Commissioned Computer Graphic Poster
April 2016, April 2017 Seabreeze Jazz Festival, Panama City, FL. 2016 & 2017 Festival Visual Artist. Limited Edition Poster, Festival Merchandise, created retail products and developed festival e commerce store.
February 2016-The Piano Guys-Commissioned to create a Mayan Themed cello to be used in their new music video, “Sarabande-The Jungle Book” shot on location, Chichén Itzá, Mexico https://thepianoguys.com/portfolio/jungle-book/
January 2016- Sleepy’s Mattress Company - Commissioned piece for Company President Retirement Gift.
February 2015 & Feb 2010 Maryland Symphony Orchestra – 25th and 30th Anniversary Commission Art Piece
December 2014 - The People’s Orchestra Of England - Commissioned Anniversary Violin Piece
January 2014 – LG TV/Halftime Productions, Seoul Korea, Commissioned to create 4 painted violins and 1 painted cello instrument for use in a film to premier, LG TV’s, first ever 86” curved HD TV at the 2014 CES Show, Las Vegas
October 2013 – T Boone Pickens, Trace Adkins and Big Brother Big Sisters of Dallas,
Texas, Custom commissioned, hand painted guitar to honor T. Boone Pickens at the 2014
Big Brother Big Sister Black Tie Ball. The guitar was also hand signed and presented to
T .Boone Pickens by Country Music Legend, Trace Adkins
July 2013 - Emens Auditiorium, Ball State University 50th Anniversary custom
hand painted violin. The violin image was also used to also create several
30 foot tall banners that hung outside the auditorium until May 2014. The image was
used throughout the lobby and for the 50th Anniversary, 2014 Season Brochure.
January 2013 – Farmers Insurance – Corporate Sponsorship Divison – Nascar. Custom commissioned guitar created for Rick Hendrick, owner of Hendrick Motor sports. Featuring the Kasy Kahne Nascar Team, and Farmers Insurance to be presented at the year-end racing event.
December 2012 - Art Business News- - Featured Artist, Article, “How To Paint Anything”
December 2012 - Delaware Beach Life Magazine – Holiday Edition, Featured artist and article, “A Symphony Of Color”
October 2010 - Shore Woman Magazine – Featured artist and article, “Blending Fashion And Art” Artist Designed Handbags.
June 2006, June 2005, 13th & 14th Annual Association Of Young Musicians
Hollywood House of Blues Benefit Concert, Hollywood, CA, featured artist, chosen as event program cover artist and 2006 limited edition signed artist poster
July 2005, January 2005 Atlanta International Gift Show, America’s Mart , Atlanta, GA
Artist Signing & Appearance at Pacific Enterprise, LLC & 225 Unlimited, Inc.
March 2003 Night Of 100 Stars, Academy Awards Oscar, Party Beverly Hills, California.
Invited to attend the Oscar event in Hollywood as the featured Visual Fine Artist. Celebrity gift bag,
limited edition print signing. Featured artist for Celebrity meet and greet event with selected artwork, gift bag art and Juleez™ licensed pieces.
June 2000 Best of Show, Booth Design, California Gift Show. Booth design and fabrication by Julie Borden for HerDoo’s, LLC. Custom paintings and props, full size murals of Juleez™ product designs and original art.
October 1999 Animation USA Gallery, “Popular Culture Artists of the 20th Century” Seattle, WA. Selected as featured artist, show featured works of artists Andy Warhol, Peter Max, Robert DeMichiell, and Burton Morris as part of the re-release of Yellow Submarine.
July 1998 UCCA Gallery, Oneonta, NY Awarded the Walker Award, original furniture design, "City Chair".
February 1998 NICHE Award Finalist, Buyers Market of American Craft, Philadelphia, PA
Awarded Outstanding Furniture Design. "Dinner Music" Dining Set, featuring a baby grand piano shaped
Dining room table and shaped and painted “musician” chairs.
ARTIST • BUSINESS MANAGEMENT • RETAIL •PRODUCT DEVELOPMENT & MARKETING
ARTIST, ART GALLERY DIRECTOR & OWNER
2000 – 2014 Juleez Gallery, Rehoboth Beach, DE & Watch Hill, RI
Management and delegation of day-to-day operations of a retail art gallery, E-Commerce platforms, art licensing program, product manufacturing, fine art creation, sales, and marketing.
Extremely self-motivated, organized and detail-oriented professional artist, art gallery owner and gallery director with the proven ability to meet corporate and client objectives.
Excellent organizational and communication skills, advertising, marketing and public relations.
Propensity for creating innovative ideas and solutions to increase business sales and profits.
Coordination of monthly Art Walk receptions and openings
Creation of press releases, advertising, social media campaigns, e-commerce promotions.
Creation of all printed materials, brochures, catalogs, advertising and sales materials.
Creation of Licensed and branded Juleez art inspired décor collections.
Creation of all fine art on a rotating basis, increasing sales and recognition to a national level of achievement, including national press, publications and clientele.
Consistently met and exceeded client expectations while creating and selling artwork in addition to creating licensed and in-house, manufactured collections for wholesale and retail markets.
Graphic Design and management of internal E-Commerce websites, and outside commerce sites.
Delaware Division of the Arts - Delaware State of the Arts – Podcast
Selected as the October 2012 Interview On Art Business and Commerce, Mentoring Artists On Creating
Revenue and Strategic Business Planning.
Delaware Arts Alliance, Delaware Division of the Arts
Selected as the Arts Business Representative for Sussex County, Delaware to speak at the Delaware
Joint Finance Committee Hearing in support of national and regional arts funding initiatives.
ART FESTIVAL –SPECIAL EVENT- EXECUTIVE DIRECTOR- EVENT CREATOR
1994-1996 Colorscape Chenango Art Festival, Norwich, NY
Creator and Executive Director of the Colorscape Chenango Arts Festival.
Design, fabrication, ideation, marketing and direction of the Colorscape Chenango Arts Festival.
Responsible for all phases of operations of 2-day, outdoor arts festival, including marketing, fund raising, grant writing volunteer management, supervision of 12 committees, advertising publications and creating an active Board of Directors.
Design and development of sponsor relationships and packages.
Design of the 2-day festival from entire concept, through completion.
Working with local and regional businesses, county governments, merchants, and town officials.
Securing talent, Denny Dent, musicians, bands, performers for all ages, entertainment.
Securing all necessary funding to create and produce the festival, additional In-kind contributions and coordination of all subcontractors and vendors.
Supervise and design layout of all festival activities including 100 visual artists, 3 stages, national and local entertainment, sound, food courts and vendor management and all structures, etc.
Design and development of corporate presentations.
Created public presentations, public awareness and obtained significant community and business support funding.
Created year-round retail art gallery for festival artists to also benefit the non-profit Colorscape Chenango Arts Festival
• 1995 - Awarded the 1995 Chenango County Planning Board Special Award for, “Exceptional Dedicated Commitment Toward Community Planning” for creation and direction of the Colorscape Chenango Arts Festival.
• 1995-1996 Awarded 1995 & 1996 New York State Council of the Arts Festival Grants, awarded to the Colorscape Chenango Arts Festival. Responsible for grant writing and grant submission.
• 1995 Awarded the 1995 International Festival & Events Association, Annual Convention Scholarship Award. One of 15 recipients worldwide selected from special event and festival directors from over 500 applicants. Awarded all-expense paid trip to the annual IFEA International Convention in Vancouver, BC, achievements for the Colorscape Chenango Arts Festival.
• 2005 Honored at the 10-year Anniversary for Colorscape Chenango as the founding festival director and event creator.
• 2014 Honored at the 20-year Anniversary and presented with the Founders Award
20 years in working as a professional artist and graphic designer, arts business owner and manager, working with corporate companies, arts organizations and private clients. Cross-platform experience includes: Art Gallery Director, Public Arts Programs, Sponsorship Strategic Planner, Special Event Design/Arts Festival Executive Director, Product Design and Development, Brand Creation and Management, Website and Social Media Content creation, Retail Management, Sales and Marketing, Intellectual Property Licensing.
Excellent MAC platform design skills, including, Adobe Photoshop, InDesign, Microsoft Office, Website Graphics, E Commerce Platforms, Digital-Print Catalog, Brochure and Marketing Material Creation. Very Ambitious, Driven, Leader, Team Player, Dedicated, Motivated, Creative, Experienced, Cross-Platform Thinker.