Borden’s dynamic designs have led global companies to license Borden's original artwork, under her brand, Juleez™.  Companies including, Liss Global, Pacific Enterprise, Dayton Hudson Corp., Train Tree Inc., HerDoo’s, Amscan, and Season’s Catalog, Pacific-Enterprise and HerDoo’s.  Additional licensee's include; Fabri-Quilt, C. R. Gibson, Leisure Wear, Buchase Ltd, Lindy Bowman, Ball Corporation, Borders Unlimited, DecalGirl, The Seabreeze Jazz Festival and most recently, Chromatic Guitars.


Julie’s dynamic painted musical instruments, fine art paintings and designs continue to evolve with her use of color and style, enticing viewers to explore new and sophisticated compositions and techniques. Contemporary painting combined with amazing colors, instantly draw the viewer into the private world of the artist.  New directions continue to keep Juleez as an innovator of the unique. Commissioned works are one of Julie’s passions and a constant in her schedule.  Borden works out of in her studio, located in Rehoboth Beach, Delaware.  For more information or to discuss your next creative project, contact Juleez.

Seabreeze Jazz Festival 2016

Main Stage​

Hello, I’m Julie


“Prolific”  “Amazing Color”  “Truly Unique” "Painter of Music”

These words and phrases are often heard describing Julie Borden aka Juleez. A master of color and creating astounding combinations with them is one of Borden’s trademarks of her artwork and company, Juleez. Borden earned her BFA from the renowned, The Rochester Institute of Technology. To date, Julie has completed more than a 1000 commissioned works of art.  This artist is truly a testament to the statement, “Art has no boundaries”.  Borden’s work for over a decade has focused on hand painted musical instruments, colorful music themes in her paintings and being known for her signature curvy piano keyboards and use of color. Borden is the most recognized artist in creating hand painted musical instruments as works of art for over a decade. Juleez creative and expressive work on fine instruments showcases gorgeous colors and designs, with technical expertise.  Julie is a former art gallery owner, with Juleez Gallery in Rhode Island and then Delaware until 2014. 


During the past few years she has created multiple pieces for LG TV’s Las Vegas CES Expo and film, Big Brothers Big Sisters, T. Boone Pickens and Trace Adkins, Farmers Insurance -Nascar Corporate Division, Emens Auditorium at Ball State University, The Hollywood Bowl in Los Angeles, The Maryland Symphony Orchestra, The People’s Orchestra of England, The U.S. Marine Squad VMFA-251 and Sleepy’s Mattress. In February 2017, Julie created multiple hand painted instruments for the new flagship Athlete's Foot Store, located in New Orleans.  In addition, Borden was asked to hand paint 14 pairs of sneakers and boots for the "sneaker art gallery" display.  


In 2016, Julie was commissioned to create a cello for The Piano Guys, to be used in their new music video featuring Disney’s, The Jungle Book, shot on location in Chichen Itza at the Mayan Temples in Mexico.  


Borden is also the 2016 and 2017 Visual Artist for the Seabreeze Jazz Festival, exhibiting her work and creating this year’s poster and T-shirt for the event, in Panama City Beach, Florida.


Her work has also been featured at Animation USA Gallery for “Popular Culture Artists of The 20th Century” with such Pop Art Icons such as Andy Warhol, Peter Max and Burton Morris. Borden has won accolades at shows such as Art Expo New York, Buyers Market of American Craft, and multiple local and national art shows.  Julie was a coveted NICHE award finalist for her whimsical “Baby Grand Piano and Musicians Chairs” handcrafted and painted, dining room table set.  Julie’s artwork was also featured at the annual Night Of 100 Stars, Oscar Party Gala and has been regularly featured for the Association of Young Musicians events in Hollywood.

• Custom Hand Painted Musical Instruments & Fine Art Paintings

• Custom Art Clothing, Gifts and Home Decor

• Art Licensing & Product Development

• Graphic, Web and Marketing Design 

• Corporate & Public Artworks

• Small Business Consulting, Branding, Visualization and Content Creation

•Artist Business Coaching & Consulting

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Rehoboth Beach, Delaware

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